Two Simple Updates That Will Completely Transform Your Website (Before + After)
I decided to try an experiment.
I took a generic Squarespace theme and ONLY changed the fonts and colors. The layout and all of the content—text and photos, is exactly the same.
The difference is astounding.
The website was completely transformed by those simple design changes. Before, it was subdued and lifeless. After, it’s brimming with personality; it’s more vibrant, compelling, and inviting.
Why is it that something as simple as fonts and colors can have such an impact?
It’s because there’s a breadth of information being communicated subconsciously… Each font has a personality and each color has its own associations.
When used together, these elements convey an overall “vibe.” Known as your visual identity, it communicates who you are, non-verbally.
This non-verbal communication is SO important. As a study at Princeton found, people form an opinion in a fraction of a second—meaning first impressions happen at the snap of your fingers! What’s more, is that once that opinion is formed, it’s not easily changed.
So before someone reads the first word on your website, they already have a perception of who you are. (Yikes…)
But the good news is that you can shape this perception. (Yay!)
GET THE FREE GUIDE —
SCARY BUT TRUE…
You only have 0.05 seconds to make an impression with your website.
I didn’t make the rules. But I *did* make this guide to help you make the most of that first impression!
People are craving authenticity more than ever (thanks, social media and AI...) so anything you can do to show up as more real, more human, more *YOU* will foster a greater sense of connection with your audience.
Download the free guide for three done-in-a-day ways to take your website from generic to genuine.
