All in Branding

6 Common Branding Mistakes Small Business Owners Make

Most entrepreneurs think that once they have a logo, they can check “brand” off their to-do list.

But your brand is so much more than a logo. (See branding mistake #1.) 

A strong brand helps you stand out from your competition, attract your ideal clients, and grow your business. 

On the flip-side, poor branding works against you. At its worst, it can convey that you’re unprofessional or untrustworthy; at best, low-quality or unoriginal. 

Understanding these branding mistakes is the first step towards building a great brand...


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Client Avatar 101: What It Is & Why You Need One

By definition, an avatar is ‘an icon or figure representing a particular person.’ 

So, a client avatar is an icon or figure representing your business’s ideal client — your target audience. 

In other words, they’re the person you’re creating your business for

I know, I know — you thought you were creating your business for yourself, but you can’t have a business without sales and you can’t have sales without clients! ;)

So, you need to understand them inside and out, backwards and forwards. You should be able to pick them out of a crowd. 

Client avatars help you visualize your ideal client so that you can understand them on a personal level. 

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There are a number of things that contribute to a great brand — a cohesive brand identity, compelling logo, and killer website, to name a few. 

But there is really only one thing you need for a successful brand...

That one thing, my friend, is a brand strategy. 

A brand strategy is simply a plan for developing and managing your business’s reputation (also known as your brand).

In a nutshell, your brand strategy outlines what you do, how you do it, who you do it for, and why you do it. Pretty simple but so, so important! 

In this post I share the five key pieces you need to create your brand strategy (plus a free brand strategy worksheet).

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