Most entrepreneurs think that once they have a logo, they can check “brand” off their to-do list.
But your brand is so much more than a logo. (See branding mistake #1.)
A strong brand helps you stand out from your competition, attract your ideal clients, and grow your business.
On the flip-side, poor branding works against you. At its worst, it can convey that you’re unprofessional or untrustworthy; at best, low-quality or unoriginal.
Understanding these branding mistakes is the first step towards building a great brand...