First thing’s first: what exactly is a landing page?
It’s a simple webpage that offers your visitors something of value (e.g. a lead magnet, like an ebook, checklist, etc.) in exchange for their information (typically their email address and first name).
Landing pages are an important tool for growing your email list.
There are a number of ways to create landing pages, such as with your email marketing service provider, like ConvertKit or landing page software, like LeadPages. However, LeadPages starts at $25+/month and ConvertKit has limited layouts and styling options.
That’s where Squarespace comes in!
If you have a Squarespace website, you can easily create simple, custom landing pages, completely for free. (By free, I mean it’s included in your plan.) AND they will already match the design of your website. Win-win.