Squarespace Hack: How to Create a Custom Landing Page in 3 Steps

Squarespace Hack: How to Create a Custom Landing Page in 3 Steps

First thing’s first: what exactly is a landing page?

It’s a simple webpage that offers your visitors something of value (e.g. a lead magnet, like an ebook, checklist, etc.) in exchange for their information (typically their email address and first name).

Landing pages are an important tool for growing your email list.

There are a number of ways to create landing pages, such as with your email marketing service provider, like ConvertKit or landing page software, like LeadPages. However, LeadPages starts at $25+/month and ConvertKit has limited layouts and styling options.

That’s where Squarespace comes in!

If you have a Squarespace website, you can easily create simple, custom landing pages, completely for free. (By free, I mean it’s included in your plan.) AND they will already match the design of your website. Win-win. 

What Is a Client Avatar and Why Is It Important to Your Business?

What Is a Client Avatar and Why Is It Important to Your Business?

By definition, an avatar is ‘an icon or figure representing a particular person.’ So, a client avatar is an icon or figure representing your ideal client. 

They’re the person you’re creating your business for. 

I know you thought you were creating your business for yourself, but you can’t have a business without sales and you can’t have sales without clients.

So, you need to understand them inside and out, backwards and forwards. You should be able to pick them out of a crowd. 

Client avatars help you visualize your ideal client so that you can understand them on a personal level. 

6 Ways to Quickly Build Trust in Your Business

6 Ways to Quickly Build Trust in Your Business

 

“If people like you they will listen to you, but if they trust you, they’ll do business with you.” – Zig Ziglar

 

Trust is key to the success of your business. It’s the number one factor in determining whether or not someone buys from you.

So how do you build trust in your business? Especially when you run the majority of your business online?

It’s not as hard as you think! Here are six ways you can start building trust in your business right away...

The ONE Thing You Need for a Successful Brand

The ONE Thing You Need for a Successful Brand

There are a number of things that contribute to a great brand—a cohesive brand identity, compelling logo, and killer website, to name a few. But there is really only ONE thing you need for a successful brand. That one thing, my friend, is a brand strategy. 

A brand strategy is simply a plan for developing and managing your business’s reputation (i.e. brand). In a nutshell, your brand strategy outlines what you do, how you do it, who you do it for, and why you do it. Pretty simple but so, so important! 

There are five key pieces to a brand strategy...