6 Common Branding Mistakes Small Business Owners Make

Most entrepreneurs think that once they have a logo, they can check “brand” off their to-do list.

But your brand is so much more than a logo. (See branding mistake #1.) 

A strong brand helps you stand out from your competition, attract your ideal clients, and grow your business. 

On the flip-side, poor branding works against you. At its worst, it can convey that you’re unprofessional or untrustworthy; at best, low-quality or unoriginal. 

Understanding these branding mistakes is the first step towards building a great brand...

 

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Squarespace Hack: How to Create a Custom Landing Page in 3 Steps

First thing’s first: what exactly is a landing page?

A landing page is a simple webpage that offers your visitors something of value (e.g. a lead magnet, like an ebook, checklist, etc.) in exchange for their information (at minimum, their email address).

Landing pages are an important tool for growing your email list.

There are a number of ways to create landing pages, such as with your email marketing service provider, (e.g. ConvertKit, MailChimp, etc.) or with a landing page builder, like LeadPages. However, LeadPages starts at $25+/month and ConvertKit has limited layouts and styling options. So...

That’s where Squarespace comes in!

If you have a Squarespace website, you can easily create simple, custom landing pages, completely for free. (By free, I mean it’s included in your plan.) AND they will already match the design of your website. Win-win. 

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Client Avatar 101: What It Is & Why You Need One

By definition, an avatar is ‘an icon or figure representing a particular person.’ 

So, a client avatar is an icon or figure representing your business’s ideal client — your target audience. 

In other words, they’re the person you’re creating your business for

I know, I know — you thought you were creating your business for yourself, but you can’t have a business without sales and you can’t have sales without clients! ;)

So, you need to understand them inside and out, backwards and forwards. You should be able to pick them out of a crowd. 

Client avatars help you visualize your ideal client so that you can understand them on a personal level. 

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There are a number of things that contribute to a great brand — a cohesive brand identity, compelling logo, and killer website, to name a few. 

But there is really only one thing you need for a successful brand...

That one thing, my friend, is a brand strategy. 

A brand strategy is simply a plan for developing and managing your business’s reputation (also known as your brand).

In a nutshell, your brand strategy outlines what you do, how you do it, who you do it for, and why you do it. Pretty simple but so, so important! 

In this post I share the five key pieces you need to create your brand strategy, plus a free brand strategy worksheet.

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Building a website is a feat. But it’s not as scary as it may seem!

Knowing what needs to be done and creating a plan to do it is half the battle.

Plus, the best thing about websites? You can edit, update, and change it at any point. Nothing is set in stone.

There are three steps you should take before you even think about designing your website. It doesn’t matter if you’re DIYing or working with a designer OR if this is for a new website or a redesign.

Doing these three things will ensure your website is prepped for success...

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Wordpress versus Squarespace—the debate is almost as fierce as the one over how to say “GIF.” (For the record, I’m a firm believer in the hard G, not the peanut butter pronunciation.)

Wordpressers argue for control and flexibility, while Squarespacians argue for simplicity and ease of use.

Ultimately, it comes down to an open vs. closed source platform.

Both Wordpress and Squarespace are the leaders of each space, respectively. Other open platforms include Wix, Joomla, and Drupal. Other closed platforms include Shopify, Weebly, and Adobe Portfolio.

Each has its benefits and what may be best for one person may not be the best for someone else.

I had used Wordpress for my website and my clients’ sites for years, but while re-evaluating my own website last year, I decided to make the switch to Squarespace. Here’s why...

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