What In The Woo Is Spiritual Branding? ✨
The “spiritual” term gets thrown around a lot these days, resulting in a watered-down word that means different things to different people.
For some, it’s specific to religion; for others, it’s a blanket term to relate to those who are aware of higher levels of consciousness.
Either way, it establishes a foundation of values alignment, which is important when finding people you connect with. This goes for business partnerships as much as personal relationships.
For me, it was the only way I could remain authentic and fulfilled in the work I desired to do in the world, after a life-altering spiritual initiation. (You can read more about that on my About page.)
Despite its somewhat vague meaning, I have found “spiritual” supportive as an umbrella term for my business. It has served as a high-level differentiator, attracting people I resonate with on a deeper level… yogis, therapists, oracles, intuitive coaches—folks I call “modern mystics.”
So here’s what spiritual branding means to me and how it expresses in my business…
Ram Dass, Triggers, and Big News!
A close friend and I recently shared an open-hearted conversation about the reality of our spiritual journeys. Our greatest healing hasn’t come from meditation or yoga or plant medicine…
It came from being triggered.
We’ve both experienced the biggest breakthroughs when we were overcome by the emotional tsunami of a trigger—rage, grief, despair (or whatever cocktail of feelings was being served.)
True spiritual growth comes from the greatest discomfort. It’s not all love and light. 🌈 🦄 💫
Triggers are our teachers.
Every trigger is an opportunity to expand into a deeper level of awareness in order to bring ourselves back into balance, which is what true healing is all about.