Your About Page Is The Unsung Hero of Your Website—Here’s How to Create an Effective One
I recently found out my About page was selected for DesignRush’s “Best About Pages” and after the egoic sense of achievement (akin to winning the 5th grade spelling bee) wore off, it got me thinking to when I first started rebuilding my business…
The year was 2020. Time didn’t exist. People were either baking sourdough bread or questioning reality.
I hadn’t touched my business in over 3 years and was at a crossroads: did I tear it all down + rebuild or pull the plug entirely?
Maybe it’s because I had just gone through a spiritual awakening, where everything in my personal life was torn down and in the process of being rebuilt (so what was one more thing?) or because I have a general mistrust of “the easy way out,” I opted for an overhaul.
And it all started with my About page…
Squarespace Hack: How to Hide Flodesk Pop-ups on Specific Pages
As with any of my Squarespace hacks, usually they come about because I was trying to figure out the workaround for myself or a client. Today’s is no different!
I recently switched my email marketing service from ConvertKit to Flodesk* because of the simplicity and design-first approach that Flodesk offers. (And I haven’t looked back.)
But since Flodesk is relatively new, there aren’t many resources for figuring out how to make it work exactly like you need it to with Squarespace.
I was looking for a way to hide my Flodesk pop-up on my ‘Quick Links’ page—a custom Instagram bio link page similar to Linktree (another Squarespace Hack) because it wasn’t the best experience for my website visitors.
So when I couldn’t find the answer in a quick Google search, I took matters into my own hands…
Squarespace Hack: How to Create a Custom Landing Page in 3 Steps
First thing’s first: what exactly is a landing page?
A landing page is a simple webpage that offers your visitors something of value (a lead magnet, like an ebook, checklist, etc.) in exchange for their information (at minimum, their email address).
Landing pages are an important tool for growing your email list—and online business.
There are a number of ways to create landing pages, such as with your email marketing service provider (Flodesk, ConvertKit, MailChimp, etc.) or with a landing page builder, like LeadPages. However, LeadPages starts at $25+/month and email marketing tools have limited layouts and styling options…
Wordpress vs. Squarespace — Why I Work Exclusively with Squarespace
Wordpress versus Squarespace—the debate is almost as fierce as the one over how to say “GIF.” (For the record, I’m a firm believer in the hard G, not the peanut butter pronunciation.)
But really, it’s like comparing apples to oranges—it’s not one-to-one.
Wordpress is an open source platform, which means you have complete access to their code and can modify it to your heart’s content. Squarespace is closed-source, meaning they limit access to their code.
That may make it sound like Wordpress is a better option, but each platform has its benefits…