Client Conversations: Branding Reflections with Jewels
I recently finished the brand strategy, logo, and brand identity design for Jewels Castellano, an intuitive life coach and business mentor.
Afterwards, she shared her experience of working with me on the transformative process of creating her brand… how things have shifted for her through this work, what she received (+ didn’t expect!), and her advice to other empathic entrepreneurs considering investing in their brand.
How to Sell as an Empath: Aligning for Heart Centered Sales
In college, I was hired for a job promising twice the pay of my former restaurant job. Starry-eyed with dollar signs, I didn’t realize until I started training what exactly I’d been hired for: selling kitchen knives door-to-door.
I quit on the first day.
To me, sales evoked sleazy salesmen swindling you into something you can’t afford. Pushy peddlers preying on sensitive souls—easy targets for their manipulative tactics.
Certainly there is a shadow side to sales, but I’ve since learned that sales, like design, is often misunderstood. Just like design is more than making things pretty, sales is more than a greedy hawking of goods. And both are necessary to a successful business.
So how do you sell in a way that’s aligned, not icky?
How to Sell as an Empath: It’s All About Trust
Sales is a necessary, albeit uncomfortable, part of business—especially for empaths.
But sales is really just about building relationships with people that may benefit from what you offer.
To build a relationship with someone, you need to earn their trust. This is as true in business as it is in personal relationships.
As salesman extraordinaire, Zig Ziglar said, “If people like you they’ll listen to you, but if they trust you they’ll do business with you.”