Q&A with Katie, founder of Wedding Belles Events

 

Q: Why did you decide to start your business?

I minored in entrepreneurship in school so I always knew I wanted to have my own business. When I got married, I had so much fun planning my wedding that I could totally see myself being an event planner. It wasn’t until my husband got a job in Huntsville and we relocated that I realized I had the opportunity. I saw a void in the market and had a way to fill it, so I read a ton of books, found a mentor, and just jumped in with both feet!

 

Q: What was your process like for creating your first brand identity (i.e. your logo & website)? 

I purchased my first website on Fiverr. My husband created a logo for me (he’s an engineer, not a graphic designer!) And I picked out a few stock photos. Looking back, they were super dated, like straight 1990s and I was like, “why did I pick that?!” I just wanted to get something together as quickly as possible.


Q: What made you decide to rebrand?  

It was just time; I had thrown my website and logo together knowing it wasn't long-term. I was ready to look more professional. I felt like I had worked really hard on my business and I wanted a brand that represented that.

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Katie Theuer

 

“I felt like I had worked really hard on my business and I wanted a brand that represented that.”

 
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Q: How has your new logo & website affected your business? 

Honestly, a huge part of why my business has done as well as it has is because of my branding and website. So many brides come to me and tell me how much they love my website. I get emails every week from brides wanting to get started without even knowing my pricing. Brides will even change their wedding date to fit around my schedule! 

I was also amazed at how high ranked my website was in SEO after the redesign — even though I haven't been active on social media or my blog. I’ve had people tell me that Google uses my website to promote their services to other wedding planners in my area, like “don’t you want your website to perform as well as Wedding Belles?”
 

Q: How has your rebrand affected how you feel about your business? 

After my rebrand, any bride that emailed me I felt like I didn't have to sell myself. Most people that come to me now are ready to work with me, and that it makes me feel really good. My website and brand has sold them before they contacted me!
 

Q: What advice would you give to other entrepreneurs considering a rebrand? 

Your website is like your business card times a million. You cannot put a price on your online presence and the perception of your brand — you just can’t. The value that it will bring is tremendous.

When you put that much thought and effort into your brand, it tells people that you care that much about your product or service. 

Check out her website at weddingbellesevents.com

 
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In 2017, Wedding Belles Events was featured in Wedding Star Magazine!