Logos & Brand Identity

“A great logo appears effortless—and is,
of course, anything but.” Louise Fili

Roll With The Punch

Roll With The Punch is a beverage catering company run out of an adorable retro camper by husband and wife duo, Corey and Breanna Walton. They bring a one-of-a-kind drink experience to weddings and other events with their creative craft cocktails and signature punches. 


Formerly Compare Metrics, Inc., the tech start-up changed its name to Edgecase, Inc. and needed a new logo. They wanted a logo that worked well with their current brand identity, but that embodied their new name and spirit. 

Lauren Tomasella Photography

Lauren Tomasella is a wedding and lifestyle photographer in Huntsville, Alabama who specializes in capturing and preserving sentimental moments. She wanted a brand identity that was feminine, modern, and subdued.

Wedding Belles

Wedding Belles is a wedding and event planning company based in Alabama who came to me for a logo redesign and brand refresh. They wanted a brand aesthetic that was feminine, romantic, and rustic that reflected their philosophy of how weddings, like marriages are “partly imperfect but still beautiful.”

Incandescent Creative

Incandescent Creative is my graphic design and branding studio. Both the logomark and wordmark were designed to represent light.

Content Marketing Design

“Researchers found that colored visuals increase
people’s willingness to read content by 80%.” xerox

MEDIA KIT – Convey


Media Kit design for tech start-up Convey by Incandescent Creative

Whitepaper: Personalization Study – CompAre Metrics

Compare Metrics, Inc. conducted consumer research and formatted their findings in a retail industry thought-piece. Electronic versions were promoted via email (with an exceptionally high download rate) and print copies were distributed at trade shows.  

Whitepaper: Usability study – Compare Metrics

While working in-house as part of the Compare Metrics, Inc. small but mighty Marketing team, we partnered with leading industry experts to conduct an online shopping usability study. The results were shared via a whitepaper.

Whitepaper: The Cost of Poor Delivery – Convey

Convey is an Austin-based technology start-up offering a solution that improves delivery for retailers and their customers.

Whitepaper: The Future of Online Shopping – Edgecase

Inspired by the film 2001: A Space Odyssey, I applied strict Swiss style design principles to this whitepaper design for Edgecase, Inc. to invoke a modern, futuristic, scientific feel. 

Infographic: Mobile Shopping

This infographic was designed for a SaaS technology client to promote their new mobile product. 

Infographic design by Incandescent Creative | content marketing, graphic design

Infographic: Improving Online Shopping experiences – Edgecase

Infographic design by Incandescent Creative | content marketing, graphic design

Infographic: Pains of poor product Data – Edgecase

Infographic design by Incandescent Creative | content marketing, graphic design

Miscellaneous Design


One year anniversary t-shirt design – Compare Metrics

To celebrate their one-year anniversary, Compare Metrics, Inc. asked me to design a t-shirt graphic. T-shirts were screen printed and given to employees. 

One year anniversary geometric pattern design for tech start-up Compare Metrics by Incandescent Creative | graphic design, branding