Roll With The Punch is a beverage catering company run out of an adorable retro camper by husband and wife duo, Corey and Breanna Walton. They bring a one-of-a-kind drink experience to weddings and other events with their creative craft cocktails and signature punches.
Formerly Compare Metrics, Inc., the tech start-up changed its name to Edgecase, Inc. and needed a new logo. They wanted a logo that worked well with their current brand identity, but that embodied their new name and spirit.
Lauren Tomasella is a wedding and lifestyle photographer in Huntsville, Alabama who specializes in capturing and preserving sentimental moments. She wanted a brand identity that was feminine, modern, and subdued.
Wedding Belles is a wedding and event planning company based in Alabama who came to me for a logo redesign and brand refresh. They wanted a brand aesthetic that was feminine, romantic, and rustic that reflected their philosophy of how weddings, like marriages are “partly imperfect but still beautiful.”
Incandescent Creative is my graphic design and branding studio. Both the logomark and wordmark were designed to represent light.
Compare Metrics, Inc. conducted consumer research and formatted their findings in a retail industry thought-piece. Electronic versions were promoted via email (with an exceptionally high download rate) and print copies were distributed at trade shows.
While working in-house as part of the Compare Metrics, Inc. small but mighty Marketing team, we partnered with leading industry experts to conduct an online shopping usability study. The results were shared via a whitepaper.
Convey is an Austin-based technology start-up offering a solution that improves delivery for retailers and their customers.
Inspired by the film 2001: A Space Odyssey, I applied strict Swiss style design principles to this whitepaper design for Edgecase, Inc. to invoke a modern, futuristic, scientific feel.
This infographic was designed for a SaaS technology client to promote their new mobile product.
To celebrate their one-year anniversary, Compare Metrics, Inc. asked me to design a t-shirt graphic. T-shirts were screen printed and given to employees.