Rebrand for Lauren Tomasella Photography

A soft + subdued rebrand for wedding & lifestyle photographer Lauren Tomasella by @incndscntcr8tiv

Lauren Tomasella is an incredibly talented wedding and lifestyle photographer based in Huntsville, Alabama. Since starting her business in 2011, she wanted a brand that truly represented who she is and that reflected her unique photography style. She struggled to find clarity with her brand for a year (!) before coming to me for a brand and website redesign. 

Lauren’s new brand identity captures the feelings from her photos – happy, natural, relaxed. An emphasis on whitespace keeps her brand feeling modern and fresh, while ensuring the focus is on her photography. 

You can read more about Lauren’s rebranding process in a post she shares on her blog. 


Brand style board for Lauren Tomasella Photography | Incandescent Creative


Business cards design for Lauren Tomasella Photography | Incandescent Creative


Website design for Lauren Tomasella Photography | Incandescent Creative

Lauren Tomasella
Anika gave incredible insight on rebranding...She is SO talented in her design and she was invested in the entire process. I am forever grateful for her time and everything she has done! She helped me create a logo, website and brand that I am truly proud of and I know reflects everything I am about. To the colors, fonts, layout and design — it’s perfect! Thank you, Anika!
— Lauren T.

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