Owning your dream business ain’t easy.


Less and less of your time is being spent on doing what you love. (You know, the thing you started your business to do—your passion.)

Because in addition to being a [photographer, event planner, fill-in-the-blank], you’re also a marketer, accountant, copywriter, office manager, and salesperson. And that’s just during the day. 

You’re wearing so many hats (okay, ALL the hats) that least of all do you have time to worry about your brand. I mean, it got you this far, right?

Let’s be real. What may have worked for you when you first started isn’t going to take you to the golden gates of financial freedom.

But don’t stress! I’m here to show you a better way. A faster way to build your loyal tribe, book out your services for the year, and surpass your business goals while working less. And that, my friend, means more time for you, your family, and your passion. 


Hey! I’m Anika (pronounced like Monica without the M) and I create stand-out brands for entrepreneurs ready to up-level their online business. 

I stumbled upon my passion for branding while in college and interning at a local start-up. I loved figuring out how to translate an intangible brand into a tangible experience. And when I saw the very real impact it had on business, I was hooked. (That little start-up was featured on Shark Tank and received an offer from Mr. Wonderful.)

Since 2011, I’ve helped over 20 small businesses build brands they love and businesses they’re proud of.

Are you ready to take the first step towards building your booming business? 

Anika Samples, founder & designer of Incandescent Creative

Katie Theuer, owner of Wedding Belles Events
Anika is wonderful to work with and I have recommended her to many people. She is professional, responsible, and so, so talented! She’s always coming up with new ideas and offering suggestions on ways to make your brand stand out. Her work speaks for itself – she has a great eye for detail and a beautiful design aesthetic.”
— Katie, Owner of Wedding Belles Events


  • Good Vibes Only – Our minds are powerful. Live life with intention. Be mindful. Be grateful. (I’ve also been told I can be annoyingly optimistic. #sorrynotsorry) 

  • R-E-S-P-E-C-T – Respect is key in any relationship. I believe in always being understanding, open-minded, and kind.

  • Pop That Bubbly – Life is short! It’s important to recognize and celebrate the good things that happen, no matter how small.