Many entrepreneurs are so focused on getting things done instead of getting things polished, that branding is often overlooked. But this can have a major negative impact on a business’s success.
Not only does great branding stand out from the competition, attract the right people, and establish trust (the #1 factor in making any sale), but poor branding actively works against you. It can communicate that you’re unprofessional, disorganized, untrustworthy, low-quality, or a copycat business, causing you to compete on price time and time again (a slow, painful race to the bottom).
Understanding these 5 branding mistakes is the first step towards building a great brand!