First thing’s first: what exactly is a landing page?
A landing page is a simple webpage that offers your visitors something of value (e.g. a lead magnet, like an ebook, checklist, etc.) in exchange for their information (at minimum, their email address).
Landing pages are an important tool for growing your email list.
There are a number of ways to create landing pages, such as with your email marketing service provider, (e.g. ConvertKit, MailChimp, etc.) or with a landing page builder, like LeadPages. However, LeadPages starts at $25+/month and ConvertKit has limited layouts and styling options. So...
That’s where Squarespace comes in!
If you have a Squarespace website, you can easily create simple, custom landing pages, completely for free. (By free, I mean it’s included in your plan.) AND they will already match the design of your website. Win-win.